2026 Digital Engagement Benchmarks Report

Across sectors, B2B buyers are more engaged than ever — but they are also expecting richer, more interactive content that speaks directly to their needs.

So, how are marketers responding to this challenge — especially as AI-powered innovations drive teams to do more with less? And what strategies deliver the best results?

Download the 2026 Digital Engagement Benchmarks Report to explore the latest trends in audience engagement, based on millions of interactions across webinars, virtual events, and content experiences from leading brands across the globe in 2025.

From an in-depth analysis of digital engagement from thousands of ON24 customers, you’ll learn:

How the average webinar now attracts more viewers than before
The improvements seen from on-demand content and personalization
The latest benchmarks for attendance, engagement, and conversion across webinars and virtual events
How AI and automation are helping marketers multiply content production
Actionable insights to optimize your digital engagement strategy in 2026

Use these insights to make your engagement strategy more intelligent and impactful — download now!