Act-On Marketing Automation and AI Trends Report

See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources.

Today’s marketing teams are under pressure to generate stronger results with leaner teams and tighter budgets. In this new Act On Marketing Technology Insights report, based on survey data from more than 100 marketers, learn how B2B organizations are adapting their marketing automation strategies to improve performance and efficiency. Discover why ease of use now outweighs price and features when selecting a platform, how teams are simplifying their technology stacks, and which AI capabilities marketers value most. The report also explores key challenges around reporting, attribution, integrations, and proving ROI while offering practical insights into how teams are using automation to accomplish more with limited resources.