The Invoca Lead Conversion Benchmarks Report 2026

Data from 70 million phone calls shows how businesses across 10 industries drive demand, handle calls, and convert leads to revenue.

From the digital marketing channels driving calls to the contact centers and business locations converting them, compare your performance to industry peers using the anonymized insights our AI captured from over 70 million phone calls and 600 million minutes of conversation.

Whether you’re a CMO looking to maximize digital marketing ROI, a sales leader working to improve conversion rates, or a CX professional striving for seamless customer experiences, these insights provide the benchmarks you need to measure your performance against peers and competitors.