Balancing Security, CX, and Cost in Mobile Customer Communications: What It Means for Your Business

Wednesday, November 20th at 11 AM ET

Enterprises engaging in mobile communication with their customers today face a trilemma of challenges: they must deliver an optimal customer experience (CX), ensure robust security measures to protect customers from fraud, and do so in a cost-effective manner. The challenge lies in maintaining the right balance of these factors – providing seamless, user-friendly mobile interactions while also keeping the customer safe, and minimizing operational costs.

This webinar will explore how businesses can effectively navigate these competing priorities by leveraging the right strategies, tools, and providers. Key topics will include:

• What makes mobile security different, and why it mandates a specialist provider
• Why a broad portfolio of capabilities is required from that provider
• How a good CX can be maintained while providing the necessary security
• Why a managed service delivery model can be a more cost-effective way of providing such capabilities

Join us to learn how to propel your business forward by mastering the balance between secure, customer-friendly, and cost-effective mobile communications.

Speakers:
David Hassman, SVP, Product and Strategy, Syniverse
David Hassman is a Senior Vice President at Syniverse where he leads the strategy and management of the company’s Messaging Solutions product organization.  David joined Syniverse in 2013 and brings more than 20 years of telecommunications experience.  Prior to Syniverse, he has held a number of senior roles with companies across the communications ecosystem including Motorola, Level 3 Communications and Airvana.  David received his bachelor’s degree from the University of Illinois at Urbana-Champaign where he was a Chancellor’s Scholar, and his MBA from the Harvard Business School.

Daniel Draper, Senior Product Marketing Manager, Syniverse
Daniel (Dan) Draper is a Senior Product Marketing Manager at Syniverse, with GTM responsibility for various Messaging and Mobility products.

Dan has collectively contributed his product expertise to Syniverse for more than ten years, having recently rejoined the company to bring his insights to an evolving Product Marketing team. Dan has over 20 years of experience in telecommunications, having previously worked with companies such as Orange UK and Sinch, before other career endeavors outside of the telecommunications industry. Daniel received his bachelor’s degree from the University of Lincoln.

Rik Turner, Senior Principal Analyst, Emerging Cybersecurity, Omdia
Rik is a principal analyst in Omdia’s IT security and technology team, specializing in cybersecurity technology trends, IT security, compliance, and call recording. Rik provides analysis and insights on market evolution and helps end users determine what type of technology and which vendor they should pursue.

Rik has also worked in Omdia’s financial services technology team, with a specialization in capital markets technology. Prior to joining Informa (now Omdia), he worked as an IT journalist, specializing in networking and security. He was also a foreign correspondent in Brazil, where he worked, among others, for the Financial Times and The Economist.

Don Tait, Senior Analyst, Identity, Authentication, Access, Omdia
Don is Omdia’s Senior Analyst for the cybersecurity team, bringing more than 20 years of research, consulting, and insights experience to his role as a lead analyst in the area of identity, authentication, and access.

Don has provided analyses on smart cards, payment and banking cards, near-field communications (NFC), and contactless credentials. He has presented the findings from his reports at many events and has written feature articles on his areas of expertise for leading journals and publications. Prior to joining Omdia, Don was a telecoms research analyst at Frost & Sullivan, responsible for the firm’s broadband services subscription. He was also a marketing consultant at MSI Reports Limited, where he wrote industrial, healthcare, and telecommunications reports. Don has a Bachelor of Arts (Hons.) in business studies from Edinburgh Napier University in Scotland. He is based in the UK.