Conversations that Convert: 2024 Independent Physician Survey

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What factors truly drive patient-physician care conversations, and how can these interactions lead to faster therapy starts and better outcomes? In a 2024 survey of 170+ physicians, OptimizeRx found that physicians and patients often aren’t on the same page during office visits. But when pharma brands increase alignment of HCP and DTC marketing – and sync them to the patient journey and channel preferences – they can drive more productive care interactions, boost brand conversions, and increase the commercial impact of marketing initiatives.

Key Survey Results

• 70% of physicians agree that when patient-sourced information aligns with what HCPs get from pharma, it streamlines care
• 13% say there is currently strong alignment between DTC and HCP information
• 59% believe the information patients cite during visits is fair-to-poor quality
• 73% say patient medication requests are only sometimes, occasionally, or rarely appropriate
• 45% agree patient-sourced information may cause them to consider new treatment option