Ready or not: Your next renters are coming from ChatGPT
LIVE WEBINAR Tuesday, April 21 | 2pm ET | Learn how owners can adapt to the changing paradigm in multifamily lead generation.
To grow revenue and attract new tenants, communities must first and foremost be visible online. Relying on what’s worked in the past—internet listing services, search engine optimization and search engine marketing—is table stakes. The nature of how people seek information is changing. AI-powered search and large language models deliver the quick and explicit answers consumers want—and they’re quickly becoming the fastest growing organic source of leads in multifamily. Owners must start leveraging LLMs today to increase their communities’ AI search visibility and market reach. In this webinar, experts will discuss how owners can adapt to the changing paradigm in multifamily lead generation.
Attendees will learn:
- How the nature of online apartment search is fundamentally shifting for renters
- The differences between ILS, SEO, SEM, GEO, and LLMs and their use cases for multifamily community owners
- How to assess their communities’ visibility in AI search and implement best practices for improving their discoverability
