Instagram announced last week that it is testing the removal of ‘likes’ from public visibility. Instagram’s parent company Facebook said its aim is to remove the pressure of achieving a lot of ‘likes’ which can have an adverse effect on users. This is a reaction to the larger conversation on the possible impact to […]
How Facebook’s Removing Instagram Likes Affects Digital Marketing Strategy Read More »
The most consistent change of the digital age is the systematic removal of the middle man. This begs the question – what is the role of advertising agencies, if not to be the middle man between clients and consumers? In the time of the original “Mad Men” – David Ogilvy, Bill Bernbach (the B in
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How can Brand B grow under Jakarta’s strict regulations in the transportation market? With slim chances of competing against e-hailing incumbents, Brand B’s only opportunity for expansion was to win routes in and out of Jakarta. ADA found the data necessary for Brand B to go beyond the city limits by answering a simple question
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Here is an article covering Top marketing technology trends you should be observing to keep up with the needs and demands of tomorrow’s customers Every company will fail, the key to prolonging that demise is to avoid looking inwards and to obsess over customers – Jeff Bezos Consumer behavior in the digital age is constantly
Where is marketing technology moving in 2020 Read More »
Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t operating in a silo will help improve the customer experience. When planning holiday campaigns, build journey maps and decide where mobile best fits in. Could
Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a series of promotions with something for everyone. Each day of the series, you can offer a flash sale and notify customers with a message of
6. Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to
Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions
Increase Sales and Improve ROI by Optimizing Campaigns and Promotions Read More »
Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to answer
Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disrupters, embrace them. Dedicate a small budget to researching market
