LeadSurfers Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

Getting it Right – OpenStack Private Cloud Storage

Cloud

If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In this in-depth guide to OpenStack Private Cloud Storage, learn about: The benefits of cloud computing, inside your firewall Orchestrating your IT infrastructure Why OpenStack? What the right OpenStack block storage looks like [email-download download_id=\”2299\” contact_form_id=\”5\”]

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Advantage Cloud: The Clear Path To Modernizing B2b Integration

Cloud

Many business-to-business (B2B) organizations make the mistake of overlooking the IT infrastructure that supports transactions and collaboration with trading partners, even though B2B integration has a direct impact on performance and profitability. That’s probably why so many enterprises continue to use manual, error-prone emails, faxes and file transfers for B2B transactions. But relying on antiquated

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Manufacturers And The Cloud: Digital Transformation Beyond The Shop Floor

Cloud

The transition to \”cloud also\” or \”cloud first\” is well under way for manufacturers around the globe. The advantages are significant as line-of-business (LOB) leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires. Traditional IT spend is clearly on the decline, and

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Measuring Marketing Insight Turning Data into Action

B2B Marketing

The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance – because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value

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Listening, Segmentation, Automation: 10 Tips For Laying The Foundation For A Strong Digital Marketing Program

B2B Marketing

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent strategies to drive more revenue. But sometimes, the advice can (and should) take a higher look

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Digital Marketing 101 Key Tools For Engagement Marketing

B2B Marketing

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s

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Digital Transformation in Sales: Evolving the Art of Customer Engagement

B2B Marketing

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: Where your organization sits within the digital transformation journey Which group you fit into—Skeptics, Followers, Strivers, or

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5 Tips To Engage Your Customers With Event-Based Marketing

B2B Marketing

Read this paper to learn practical strategies utilizing the latest event-based marketing technology to engage customers with the right message, at the right time, over the right channel. These techniques will help enable you to: Improve customer experience, response rates and marketing results Detect and react quickly to trends in sales or satisfaction Seize opportunities

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