LeadSurfers Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

4 Stages To Better Marketing

Today’s marketers are more innovative, skilled and strategic than ever. But for some, no matter how well they think they perform, the best marketers will always appear to be one step ahead — more strategic, more agile and delivering better results and impact. Today’s elite marketers both do marketing and run marketing. They are highly […]

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15 Ideas For Anchoring Your Marketing Approach Around Customer Behaviors And Preferences

Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer-centric approach

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2017 Marketing Trends

Every day, we create 2.5 quintillion bytes of data.1  To put that into perspective, 90 percent of the data in the world today has been  created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more. Is it any wonder that many marketers feel

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Accelerating Digital Transformation With Ibm Api Connect

Securely unlock enterprise data and services for the digital economy with an integrated API foundation. Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them. They are connecting existing enterprise applications, data and services to new

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Application managers: what\’s keeping you up at night?

What’s keeping today’s application owners up at night? Plenty. Keeping applications running like clockwork is so much more than just uptime. Today’s app owner has many questions, and the answers lie in areas like optimizing decisions with insights, embracing agility to accelerate your application delivery, and managing your hybrid environment. – How do you ensure

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Using Slack for B2B

Slack unwrapped several new features at its annual Frontiers conference, including the new no-code Workflow Builder and the ability for traditional email users to participate in Slack messaging. AN FRANCISCO—Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off with tennis

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