Cisco Systems forecasts that mobile data will reach 77 exabytes per month by 2022. While most people don’t even think about the massive amount of data we create on a daily basis, telecommunications companies know all about it. The internet of things, smart devices and new content platforms have telecommunications companies facing a data onslaught. Interestingly, most […]
Why Telecoms Are at Leading Edge of Analytics Innovation Read More »
Many firms struggle to utilize technology, software, and human labor for better business outcomes. A study suggests that analytics-driven decisions yield better outcomes. A recent article from HBR highlighted the “Analytics Paradox”—company investment in marketing analytics increasing despite the impact on firm-wide results being relatively modest. Though most companies and marketers realize the importance of analytics but most
Building analytics culture lead to firms garnering superior growth: study Read More »
Equifax InterConnect is a secure, cloud-based, decision management system that enables financial institutions to enhance customer acquisition and optimize loan decisioning, facilitating application to decision in seconds, KM Nanaiah, Country Head, Equifax said in an interview with ETCIO. EquifaxAnalytics announced the launch of Equifax Interconnect, a cloud based, modular, agile and secure decision management system that is designed to
How Equifax Analytics helps Indian CIOs put complex data to work Read More »
The system brings together real-time data on every market, breaking news, in-depth research, powerful analytics, communications tools and world-class execution capabilities in one fully integrated solution. (Brand connect initiative) In an age when even well-established companies and industries are losing relevance and struggling to survive, organisations need to use big data and analytics to identify business opportunities in order
How Bloomberg is enabling enterprises to make data-driven business decisions Read More »
Developing a measurement strategy that provides actionable insights isn\’t always easy. Here are key tips to getting there. Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more
How LinkedIn measures what matters to drive results Read More »
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes several bold predictions including that “by 2023, 60 percent of CMOs
Here’s how to get the most out of your marketing analytics investment Read More »
Tech company sets separate targets for sub-segments of digital technology services business to achieve $1 billion each in revenues, as per the targets set by CEO Parekh Infosys plans to make two digital technology segments – cloud and analytics – into billion-dollar business units over the next couple of years, as part of the internal targets that chief executive Salil Parekh created
Infosys sees Cloud and Analytics as future billion-dollar units Read More »
