Analytics

Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes several bold predictions including that “by 2023, 60 percent of CMOs […]

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Infosys sees Cloud and Analytics as future billion-dollar units

Tech company sets separate targets for sub-segments of digital technology services business to achieve $1 billion each in revenues, as per the targets set by CEO Parekh Infosys plans to make two digital technology segments – cloud and analytics – into billion-dollar business units over the next couple of years, as part of the internal targets that chief executive Salil Parekh created

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