B2B Marketing

Turn sustainability ambition into action

IBM has been asking hundreds of CEOs about their main concerns for almost 20 years. Sustainability scored first in the most recent study, up 5 spots from 2021. Nearly 60% of CEOs reported that there is a considerable demand from investors for increased sustainability disclosure. Additionally, they sense pressure from various parties. Governments and regulators […]

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How to build a hyper-resilient supply chain for the 2022 holiday season

When it comes to supply chains, normalcy will not return very soon, if at all. \”We have no time to wait and find ut. Being lucky is not a plan, \”said Bindiya Vakil, co-founder and CEO of the supply chain data monitoring firm Resilinc. On the plus side, according to Vakil, we are much better

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The next era in banking starts with reframing trust

Banks are swiftly transforming in a world where 76 percent of Americans prefer mobile applications to teller windows and digital wallets are quickly replacing cash in pockets. However, it goes beyond just enhancing digital services. Financial institutions must redefine their values and earn the trust of their customers as a result of a culture transformation.

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The next era in banking starts with reframing trust

Banks are swiftly transforming in a world where 76 percent of Americans prefer mobile applications to teller windows and digital wallets are quickly replacing cash in pockets. However, it goes beyond just enhancing digital services. Financial institutions must redefine their values and earn the trust of their customers as a result of a culture transformation.

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Meet the Entrepreneur Behind This Multimillion-Dollar Ice Cream Company which Started in a Broken-Down Postal Truck

About 10 years ago, Natasha Case and her co-founder brought their brand Coolhaus across the country by selling ice cream out of a beat-up postal truck on the streets of Los Angeles. To help Coolhaus become a domestic name and introduce its products to the entire world, Case has embraced the power of leadership in

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Three Priorities For Advancing The B2b Marketing Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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WakeCap, Dubai Smartpreneur Competition Winner’s mantra: Focus On The Problem You’re Solving To Attract Your First Customers

WakeCap, an enterprise technology solution, was the first place winner of the third cycle of the Dubai Smartpreneur Competition. How easy is it for a startup to reach new businesses? For your start-up to succeed, that’s not the challenge to focus on, according to co-founder and COO of WakeCap Ishita Sood. “Reaching out to customers

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To make advertisements more transparent, Google launches several tools

Google is now offering new advanced tools to provide users with more information about the ads that they view, continuing with its recent efforts to become more transparent as well as increase privacy choices. The Mountain View-headquartered search and internet leader further explained that these additional controls are aimed to increasing transparency around how digital

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The New Trend in Social Media Marketing has been created by CGI-Created Virtual Influencers

It’s tougher than ever for brands to stand out from the crowd, with more than 1 billion people using social media all over the world. One of the most noteworthy changes in marketing in the last decade is hence, the rise of the influencer. So, instead of the typical approach to influencers, some creative marketers

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Tesla Stock Reaches an All-Time High resulting in Elon Musk Surpassing Warren Buffett\’s Net Worth

Tesla stock continues to hit record highs. Warren Buffett, in the meantime, donated almost $3 billion of Berkshire Hathaway stock, making his riches shrink further. Elon Musk\’s wealth has officially surpassed that of Warren Buffett as on Friday, as per the Bloomberg Billionaires Index, powered by Tesla\’s skyrocketing stock price and a hefty donation from

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