B2B Marketing

Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 2

6. Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to […]

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Increase Sales and Improve ROI by Optimizing Campaigns and Promotions

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions

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Three Priorities For Advancing The B2b Marketing Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 1

Here is a series of articles on tips on HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 1 1. Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to

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Listening Segmentation Automation 10 Tips For A Stronger Digital Marketing Program

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent strategies to drive more revenue. But sometimes, the advice can (and should) take a higher look

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