As the calendar flips to 2016, new tactics and technologies are opening up tantalising possibilities for how marketers might improve the customer experience. Looking to stay ahead of the curve and gain new ideas for building unbreakable bonds with customers and prospects? Check out these 10 tips, culled from a cross-section of the most important […]
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Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent strategies to drive more revenue. But sometimes, the advice can (and should) take a higher look
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s
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Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: Where your organization sits within the digital transformation journey Which group you fit into—Skeptics, Followers, Strivers, or
Digital Transformation in Sales: Evolving the Art of Customer Engagement Read More »
Read this paper to learn practical strategies utilizing the latest event-based marketing technology to engage customers with the right message, at the right time, over the right channel. These techniques will help enable you to: Improve customer experience, response rates and marketing results Detect and react quickly to trends in sales or satisfaction Seize opportunities
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Today’s marketers are more innovative, skilled and strategic than ever. But for some, no matter how well they think they perform, the best marketers will always appear to be one step ahead — more strategic, more agile and delivering better results and impact. Today’s elite marketers both do marketing and run marketing. They are highly
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Integrating video content into email, social media and other digital channels can pay off big for marketers. Not only are more people engaging with video, but these video interactions are helping drive increased revenue: More people watching: Video views on Facebook doubled from 4 billion in April 2015 to 8 billion in November 2015.1 Mobile
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Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer-centric approach
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Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more. Is it any wonder that many marketers feel
2017 Marketing Trends Read More »
Slack unwrapped several new features at its annual Frontiers conference, including the new no-code Workflow Builder and the ability for traditional email users to participate in Slack messaging. AN FRANCISCO—Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off with tennis
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