Editor’s Desk

Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 4

Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t operating in a silo will help improve the customer experience. When planning holiday campaigns, build journey maps and decide where mobile best fits in. Could

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 3

Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a series of promotions with something for everyone. Each day of the series, you can offer a flash sale and notify customers with a message of

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 2

Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to answer

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 1

Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disrupters, embrace them. Dedicate a small budget to researching market

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Stratus Wealth Advisors Offers Complimentary Financial Consultations

In an effort to support the community during these challenging times, Sam Brownell, CFA®, CVA®, MBA, founder of Maryland-based Stratus Wealth Advisors, is offering free consultations to individuals and businesses. \”We are all trying to deal with the enormous changes in our daily routines and many are also facing economic uncertainties,\” said Brownell. \”As a

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Epilepsy Foundation Appoints Industry Veteran Laura Thrall as New President & Chief Executive Officer

Epilepsy Foundation today announced the appointment of Laura Thrall as the Epilepsy Foundation\’s new president and chief executive officer (CEO), effective April 13, 2020. Thrall brings more than 30 years of leadership experience in the nonprofit sector, including serving as CEO for DC-based CureSearch for Children\’s Cancer, United Way of Metropolitan Chicago, and YWCA of

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