Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t operating in a silo will help improve the customer experience. When planning holiday campaigns, build journey maps and decide where mobile best fits in. Could […]
Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a series of promotions with something for everyone. Each day of the series, you can offer a flash sale and notify customers with a message of
Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to answer
Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disrupters, embrace them. Dedicate a small budget to researching market
The ITU has just approved Amazon’s plans for a network of 3,200 internet satellites, while the FCC has approved constellations of nearly 12,000 for SpaceX and 650 for OneWeb resulting in global coverage. Sometime in the next decade you can expect something on the order of 16,000 satellites to be operating in low Earth orbit
Space based internet is the next big thing for the world Read More »
In an effort to support the community during these challenging times, Sam Brownell, CFA®, CVA®, MBA, founder of Maryland-based Stratus Wealth Advisors, is offering free consultations to individuals and businesses. \”We are all trying to deal with the enormous changes in our daily routines and many are also facing economic uncertainties,\” said Brownell. \”As a
Stratus Wealth Advisors Offers Complimentary Financial Consultations Read More »
Epilepsy Foundation today announced the appointment of Laura Thrall as the Epilepsy Foundation\’s new president and chief executive officer (CEO), effective April 13, 2020. Thrall brings more than 30 years of leadership experience in the nonprofit sector, including serving as CEO for DC-based CureSearch for Children\’s Cancer, United Way of Metropolitan Chicago, and YWCA of
Quantum Corp. (NASDAQ: QMCO) today announced new product lines and capabilities which significantly expand its video surveillance and physical security product portfolio. The expanded portfolio includes: • A new line of network video recording servers • A new line of servers for building management systems and GPU-based video analytics • New capabilities for the VS-HCI
Quantum Expands Video Surveillance and Physical Security Portfolio Read More »
The Metropolitan Transportation Commission (MTC) and the Association of Bay Area Governments (ABAG) today released proposed draft amendments to add a high-occupancy vehicle (HOV)/express lane along Interstate 680 through Sunol, Pleasanton, Dublin and San Ramon. The proposed amendments are to the long-range regional transportation and land use plan known as Plan Bay Area 2040 and
American renters who work in food and retail industries can find themselves spending 40% of their annual income on housing costs if they are unable to work for two months — up about six percentage points from their current rent burden. As local governments limit or close businesses to stop the spread of the coronavirus,
