It’s tougher than ever for brands to stand out from the crowd, with more than 1 billion people using social media all over the world. One of the most noteworthy changes in marketing in the last decade is hence, the rise of the influencer. So, instead of the typical approach to influencers, some creative marketers […]
People familiar with the matter said on Thursday that Google\’s $2.1 billion bid for fitness tracker maker Fitbit will face a full-scale EU antitrust investigation next week. To help it target ads in an effort to address EU antitrust concerns, Alphabet Inc unit Google this month offered not to use Fitbit\’s health data. The introductory
Sources: Google\’s $2.1 billion Fitbit deal faces EU antitrust probe Read More »
Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions
Increase Sales and Improve ROI by Optimizing Campaigns and Promotions Read More »
President Trump planning to ban TikTok in the US. When a 29-year-old Transportation Security Administration officer, Marcy Granger, first installed TikTok early last year, she had zero idea that a Chinese company owned the widespread short-form video app. It was only when the TSA striped workers from using TikTok for the agency\’s social media engagement
TikTok: Fun for its users, but a security threat for Trump and Lawmakers Read More »
One of the major reasons often cited by companies for not choosing a cloud computing solution is a concern about security. It turns out however that assuming any cloud solution is somehow inherently less secure than keeping data locally seems to be based more on fear of the unknown than other factors. Any information technology
The Truth About Cloud Security Read More »
Traditional antivirus (AV) is not the solution to preventing security breaches on the endpoint – it is the problem. AV is no longer effective at stopping today’s cyberthreats. Although AV satisfies many regulatory, governance and compliance requirements, it saddles organizations with hidden costs while providing little to no real security value. Case in point, despite
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A \”low and slow\” approach to financially driven cyber attacks has overtaken ransomware as the chief attack vector as criminals seek to extort money by stealth using crypto mining-based malware, according to research from vendor Darktrace A \”low and slow\” approach to financially driven cyber attacks has overtaken ransomware as the chief attack vector for criminals
Cyber criminals increasingly favouring \’low and slow\’ stealth attacks Read More »
A \”low and slow\” approach to financially driven cyber attacks has overtaken ransomware as the chief attack vector as criminals seek to extort money by stealth using crypto mining-based malware, according to research from vendor Darktrace A \”low and slow\” approach to financially driven cyber attacks has overtaken ransomware as the chief attack vector for criminals
Cyber criminals increasingly favouring \’low and slow\’ stealth attacks Read More »
America\’s accusatory tone against Huawei is nothing new – read on for our extensive list of controversies pinned to the company Chinese telecommunications and consumer electronics manufacturer Huawei has found itself at the center of a long list of controversies in recent months. Far and away the leader in 5G network infrastructure, the company\’s business
Huawei controversies timeline Read More »
The Entrust founder behind the UK\’s original e-passport and his successor at Gemalto discuss developments in passport security During the 2016 EU referendum campaign, one of the most emotive issues for Eurosceptics was the chance to reintroduce navy blue passports. It was also among the most irrational, as the EU had never mandated burgundy passports and the UK
Inside the biometrics of those post-Brexit blue passports Read More »
