MarTech Evolution in the last five years and the road ahead

MarTech is the combination of marketing and technology. Every person and business using digital marketing as a major marketing tool is actually dealing with MarTech, since digital by its very nature is technology driven. MarTech is an amalgamation of activities, tools and initiatives based on technology to achieve an organization’s marketing goals and objectives.
Here are five major advantages for any organizations when they invest in Marketing Technology-
• Improved Quality: With the stakes so highly stacked up, the margin for error is minimal and organizations have become very wary of it and are fast adopting technologies which give them better results.
• Reduced TAT: With quality campaigns, results are almost certain and they come quicker than the results of traditional marketing campaigns.
• Reduced Cost: Since the campaigns are digitally run, the cost of running the campaigns is lower than traditional physical print marketing means.
• Improved Efficiency: With reduced costs and improved quality, efficiency automatically goes several notches higher.
• Profitability: With high levels of efficiency, reduced costs, and with quality results, one thing becomes a certainty and that is high levels of profitability.
What Marketing technology also does is help organizations plan better in terms of their offerings and how they want to present themselves and their audience. Technology help businesses to automate key business processes by feeding in real-time insights into metrics for close to optimum decision-making.
Social Media:
Social media works by allowing people to connect with each other regardless of their geographical location. Social media networks such as Twitter and Facebook allow users to keep a record of their interests and activities along with connections and interactions as well. This creates a database of users with various interests on a wide range of subjects which is extremely beneficial to businesses that cater to those particular interests. Businesses should consider entering into social media marketing especially because social networks allow them to create promotions targeted at the ideal audience.
Advantages:
• Exceptional Outreach
• Fast and Easy
• Cost Effective
• Choice of Audience
• Immediate Call for Action
Another reason for social media to be the ideal marketing method is the fact that the profiles on Facebook, Twitter or Google+ all allow businesses to interact directly with their customers. In fact, some companies are actually using their social media profiles to contact their customers directly. It has actually become commonplace for a customer to place a happy review, a complaint or to make an inquiry via Facebook or Twitter. However, business owners need to understand which social media platform works best for them. With the right platform, the right content and the right timing, social media can become much more than just a marketing outlet for just about any type of business. Many companies have managed to obtain rapid success with the aid of successful social media campaigns at a fraction of a cost they would have had to spend on traditional marketing. Despite the high-tech foundation of social media, the principle of marketing that it employs is pretty much the same as what it was decades ago: making your products and services visible where people are most likely to notice them.

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