To derive meaningful analysis and actionable insights from piles of unwieldy data, marketers in 2019 will seek assists from machines and humans alike. Machine learning can now discern patterns and deliver predictive models, helping marketers shape data in meaningful ways. Digital agencies will prove their value by handling and making sense of data for companies that are struggling to grow their in-house teams.
Read on to understand:
How AI helps marketers master data and find new audiences
Why marketers are gearing up for voice search analytics
How superior measurement can spur digital video spend
If you want to understand how advances in AI and natural-language processing are giving marketers the tools they need to track consumer behavior in new digital formats, download this report for more insight.
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