Why Enterprises Are Looking for Customer Data Platforms!
While CDPs have some commonality with adjacent technologies like Data Management Platforms (DMP), DMPs are traditionally narrower focussed and seldom handle first party data. Since the primary focus of DMPs is retargeting, PIIs are striped and top of the funnel information is captured. CDPs however focus on middle of the funnel data comprising PII information which enables a brand to get deeper visibility into their customer transaction or interaction patterns at an individual customer level, and not only as a part of a cohort. Download this informative whitepaper to get detailed analysis and benefits of a Customer Data Platform.
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