B2B Marketing

Saudi Aramco surpassed by Apple to become world’s most valuable company

The company’s strong earnings report to become the world’s most valuable publicly traded company was ridden by Apple, exceeding the state oil giant Saudi Aramco at Friday’s market close. A market valuation of $1.84 trillion was given to Apple, after its shares closed up 10.47% Friday. The most valuable publicly listed company since its market […]

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RS Prasad: Smartphones, components worth Rs 11.5 lakh crores to be produced in India in next 5 years

Ravi Shankar Prasad, Union Minister for Electronics and IT said, on Saturday that, under the Production-Linked Incentive (PLI) Scheme, mobile phones and components worth Rs 11.5 lakh crores will be produced in India in the next five years. While speaking for a press conference, Prasad said, “Under the Production-Linked Incentive Scheme, around 22 companies have

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Report: Indian smartphone market set to recover by 40% in 2nd half

According to a new report, the Indian smartphone market is now showing reassuring signs of stimulation that sets it on a potential course for market recovery for over 40 per cent in the second half this year, after going through disruptions in supply chain and curtailed domestic production. The mobile market will improve in mid-Q3,

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 4

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 4 16. Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 3

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 3 11. Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 2

6. Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to

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Increase Sales and Improve ROI by Optimizing Campaigns and Promotions

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions

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TikTok: Fun for its users, but a security threat for Trump and Lawmakers

President Trump planning to ban TikTok in the US. When a 29-year-old Transportation Security Administration officer, Marcy Granger, first installed TikTok early last year, she had zero idea that a Chinese company owned the widespread short-form video app. It was only when the TSA striped workers from using TikTok for the agency\’s social media engagement

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 4

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 4 16. Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 3

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 3 11. Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a

Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 3 Read More »