The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance – because, while it’s easy to collect data, it’s difficult to turn it into deep insight.
This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
[email-download download_id=\”2316\” contact_form_id=\”5\”]