To derive meaningful analysis and actionable insights from piles of unwieldy data, marketers in 2019 will seek assists from machines and humans alike. Machine learning can now discern patterns and deliver predictive models, helping marketers shape data in meaningful ways. Digital agencies will prove their value by handling and making sense of data for companies […]
2019 Predictions Report: Analytics & Marketing Science Read More »
Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. This is purely possible because of the tools that have come to their aid. Yes, we are talking about the digital or technological aid which keeps feeding the organization with
Why should a business invest more in Marketing Technology? Read More »
Albertsons Companies, one of the largest food and drug retailers in the United States, is betting on cloud solutions from Microsoft Corp., including Microsoft Azure and Microsoft 365, to provide new and transformative experiences to customers and employees. By leveraging Microsoft Azure as the grocer’s preferred cloud platform, Albertsons Cos. will be able to reduce
Albertsons Companies to Transform Experiences for Shoppers with Microsoft Cloud and AI Read More »
MarTech is the combination of marketing and technology. Every person and business using digital marketing as a major marketing tool is actually dealing with MarTech, since digital by its very nature is technology driven. MarTech is an amalgamation of activities, tools and initiatives based on technology to achieve an organization’s marketing goals and objectives. Here
MarTech Evolution in the last five years and the road ahead Read More »
Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. Marketing trends keep changing and are ever evolving so its very important to keep up the pace with the changes. It will not be wrong to say that print ads
Social Media Marketing- a non statistical review Read More »
CDP VS DMP, What Should I use? CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of
CDP VS DMP, What Should I use? Read More »
Why Enterprises Are Looking for Customer Data Platforms! While CDPs have some commonality with adjacent technologies like Data Management Platforms (DMP), DMPs are traditionally narrower focussed and seldom handle first party data. Since the primary focus of DMPs is retargeting, PIIs are striped and top of the funnel information is captured. CDPs however focus on
Why Enterprises Are Looking for Customer Data Platforms! Read More »
Fitting Round Pegs in Square Holes a.k.a. Using B2B Marketing Automation tools for your B2C requirements Many marketers are still trying to achieve their B2C Marketing objectives by using tools or platforms intended for the B2B environment. Either this, or they end up discounting the benefits of Marketing Automation altogether for their B2C use case.
Why you need a Marketing Automation platform along with your CRM? In today\’s competitive market, most businesses will definitely benefit from an optimal CRM implementation. But CRM systems typically are not capable of handling the complexities brought about by a multitude of channels, and have limited lead scoring capabilities at best. Because of the genesis
Why you need a Marketing Automation platform along with your CRM? Read More »
What is more important for your business – building customer loyalty or focusing on engagement? Many marketers look at building loyalty versus fostering brand engagement as a case of chicken and egg problem – they are unclear on what comes first. In this whitepaper, we endeavor to shed some light on this concept.
